Japanese second-hand market is booming
In the past six months, Japanese second-hand market transactions have been booming.
Second-hand trading company Buysell Technologies said that in October this year, the number of door-to-door recycling services reached 20,990, an increase of 31% year-on-year. Most sellers sold kimonos, designer bags and jewelry; Mercari, the most popular online second-hand trading market, also reported, The sales from July to September this year increased by 52% compared with the same period last year. It’s amazing.
A shop that mainly deals in second-hand kimonos
Business classification is very clear
So, what happened?
Come here to buy and sell second-hand
Japan's second-hand goods market is relatively mature. At present, it has formed a three-pronged situation of medieval stores, flea markets and second-hand e-commerce.
The Middle Ages store in Japan is a physical store that buys and sells second-hand, which represents a well-known large-scale store such as "Okuroya".
This company has been established in 1947. It is engaged in the pawning, acquisition and sales of luxury goods such as gems, precious metals, watches and brand bags. It operates a wide range of categories. It is over 70 years old and is regarded as the oldest in Japan.Large-scale medieval brands, especially their brand-name bags, are considered the "King of Word of Mouth".
The opening time and main business of Daikokuya
also related to people's perception of second-hand goods at that time
It is generally believed that only commodities with high monetary value are easy to resell
Photo: Vassamon Anansukkasem/shutterstock▼
Although it looks high-end and atmospheric, everyone can become a supplier of the big black house. As long as you have idle luxury items, you can sell them. After identification, testing, and pricing, the items only need to be cleanedAnd refurbishment and other processes can be put on the shelf.
The regular visitors of Daikokuya are not only Japanese, but because of the tax exemption for foreign tourists also equipped with Chinese-speaking staff, foreigners often go shopping.
Mainly open in commercial areas, and the people facing them are also high-income earners
2020/8/12 Tokyo Ginza
Picture: Ned Snowman/shutterstock▼
Except for the Big Black House, Brand Off, Komehyo, Ragtag, Favorite Stone, and Kamekichi are all middle-aged shops with good reputations. Some are mainly engaged in shoes and bags, some are oriented towards jewelry and watches, and some are more life-oriented.
Second-hand does not mean it is not fashionable
The design and quality of some products can stand the test of time
Second-hand stores not only have a superior location, but also have high-quality services
The old tradition of the C2C model-the flea market has always been the scene of second-hand trading in Japan. In Tokyo, the more famous Yoyogi Park flea market, Akasaka flea market, Meiji Park flea market, Oi Racecourse flea market, SetagayaFlea market etc.
Flea Market in the Four Great Tennoji Temples
Picture: Walaiporn Paysawat/shutterstock▼
Many flea markets will be open regularly to facilitate people to arrange time. For example, Oi Racecourse will be held on weekends when there are no races, and there will usually be 300 to 600 vendors here to set up shops.
Compared to luxury vintage stores, the flea market targets a wider group
This is the most flexible second-hand transaction method for civilians
Like the Middle Ages store, the flea market has everything you need, furniture, electrical appliances, clothing, used books, and anime surroundings. However, compared to the Middle Ages store with strong commercial and money atmosphere, the flea market is more life-like, becauseMost of them are set up in parks and places where residents gather. Visitors can chat with the locals and experience the authentic Japanese culture while walking around.
You can buy your favorite toys with a small amount of pocket money
That's so happy
In addition to the first two, e-commerce desert Japan has also launched its own second-hand online platform in recent years. The most famous is Japan's largest idle trading platform Mercari.
Mercari was only founded in 2013, but the momentum of development cannot be stopped, and it has become Japan's first unicorn company in 2016. Its characteristics are that it is convenient and easy to use, and does not charge a shelf fee, but a percentageThe tenth transaction fee is the main source of profit. What is more praised by users is that it covers a comprehensive range, and even divorce certificates, non-circulating currencies and computer viruses illegal are sold, which is amazing.
According to the latest report released by Mercari
The cumulative number of items on the shelves has reached 2 billion
But the more magical, the hotter the platform will be. The average monthly active users of Mercari can reach 10 million, which is quite amazing for Japan, which has a total population of about 120 million.
During the period of the epidemic lockdown, the Japanese government calls on people to reorganize their homes when they are free at home. The governor of Tokyo even invited the famous "organization expert" Marie Kondo in the promotional video, urging everyone to participateCome to the business of organizing things at home.
The eyes will do, the hands will not...
Picture: Marie Kondo/youtube▼
So the Japanese really complied with the call to throw what they can throw away, and sell what they can’t throw away, just to keep their eyes out of the extra items. This has led to the skyrocketing of sales and search data on major second-hand platforms.
Behind selling and selling, going deeper is the embodiment of danshari culture that is popular in Japan.
Simple style, constantly removing the burden in life
Leave only the items necessary for life
And this concept gradually emerged after Japan's bubble economy.
Originally, due to the small size of the country, the lack of arable land, and the lack of resources, the Japanese have long cultivated the concept of "never waste" from their bones. Children will also be "never waste food and water and use school supplies carefully.""Education on conservation. In daily life, the Japanese also strive to make the best use of food and tools to eliminate waste, and the products produced are also characterized by durability and high quality.
Nobita can be regarded as a negative textbook...
Picture: deposit / shutterstock▼
But money can often stimulate desire. From the 1960s and 1970s, when the Japanese economy continued to grow rapidly, the Japanese people began to have a lot of wealth, and the desire for consumption exploded. Japanese people bought everywhere, especially luxury goods and jewelry.To show your identity.
As a result, everyone bought a lot of things that were not needed or took up space. In the spirit of "never waste" in the Japanese bones, these things will not be thrown away, but kept at home.Over time, everyone's homes are filled with useless things that squeeze the space.
Yaguchi Bookstore with a history of more than 100 years
There are a large number of second-hand or multi-handed books, most of them are isolated
This is not just a second-hand bookstore, it has become a small hub for human culture
Picture: gary yim/shutterstock▼
Until the 1980s and 1990s, when the bubble economy burst and the economy fell into a long-term stagnation, the Japanese people had to tighten their belts to live their lives, by the way, rethink and adjust their consumption and lifestyle.
It is at this time that "disappearance" has gradually formed a cultural trend.
To cut is to cut off what is not needed; to give up is to discard the unnecessary, inappropriate, and unpleasant; to leave, that is to get rid of obsessions, to sublimate to the state of "freedom" in the practice of "breaking" and "chasing". Practicing into life means never buying useless things, and at the same time throwing away or reselling the useless things at home to simplify your life and simplify your desires.
Many things are only needed at specific moments
The end of low-usage items is generally discarded or second-hand trading
Picture: NORHAFIS MOHD AMIN/shutterstock▼
More and more Japanese people recognize this concept and become low-spirited. This is indispensable to the theoretical support summarized by the experienced experts behind it:
The reason why most of us are reluctant to throw away is because we think that this thing is still usable and that throwing away is too wasteful. This is actually taking "things" as the center; and we should think from the perspective of "people", according to ourselvesWhether or not the item is worth is determined. If you don’t use it, it doesn’t make sense even if the item is brand new.
Many people have ever wanted to develop new interests or new talents
However, most of them are whimsical impulses, and the enthusiasm passes, so they can only be idle
“Break off” on the one hand helps people get rid of the obsession with reality, and at the same time quietly cleans up the sundries in their hearts, allowing people to live comfortably in the moment. On the other hand, it also stimulates the rapid development of the second-hand trading market.development of.
At the same time, it has also brought about some negative effects. It was originally the "effect" of the economic downturn, but now it has become the "cause" of economic stagnation-Japanese luxury goods consumption accounted for the global share in 199568%, and only 10% in 2015. Japanese young people not only hate excessive consumption, Japan as a whole has also entered a state of obvious low desire, and it is unrealistic to expect consumption to boost the Japanese economy.
Young people are used to second-hand trading
Not only sell the unneeded things, but also the shopping needs will be solved in the second-hand market
It's really a sharing economy that makes the best use of everything and is personalized
The second-hand platform has been set up, coupled with the popularization of minimalist concepts such as the separation of the house, the scale of Japan's domestic second-hand transaction market officially exceeded 2 trillion yen in 2018 excluding the transaction value of second-hand cars.If the transaction volume is also added, the size of the second-hand trading market will exceed 4 trillion yen.
Heavy machinery second-hand trading market
And the combined annual turnover of hotels in Japan is only 370 million yen.
At the same time, according to the forecast of Japan's Recycle Communication Company, the market size of Japan's second-hand trading market plus the value of second-hand car transactions will reach more than 5 trillion yen in 2025, which is a huge number.
Those second-hand companies that make money are not satisfied with this, and keenly sniff out greater business opportunities-it is certainly not only Japanese who love to buy second-hand goods.
Thai second-hand market
Picture: Killua X/shutterstock▼
In recent years, Japanese second-hand companies have been striving to expand their business abroad, with the main target being Southeast Asia. More than 20 Japanese second-hand companies have opened more than 60 retail or distribution outlets throughout Southeast Asia, most of which are concentrated in Thailand, the Philippines,Malaysia.
Japanese second-hand goods crossing the ocean
It is needed again in Southeast Asia
There is such a store in the suburbs of Kuala Lumpur. This store called Jalan Jalan Japan is an overseas branch of the Japanese chain of second-hand bookstore Bookoff 832 in Japan, but it does not only sell books, but also includes toys, women’s clothing, tableware,Strollers, car seats, belts, handbags, shoes, etc.
Talking about the consideration of export, the company said that the population of Japan will decline in the future, and there will definitely be fewer consumers. Exporting is the need to deal with excess goods.
The total amount of second-hand goods exported by these legal companies, including Bookoff, exceeds US$1 billion per year, plus those on the black market.
Bookoff's branch in Kasai, Tokyo
Picture: Ned Snowman/shutterstock▼
Another way to go overseas is for Japanese second-hand dealers to transfer domestic second-hand goods to middlemen, who then put them into the Southeast Asian market. Second-hand goods export company Hamaya has made statistics. In 2017, the company exported approximately overseas2500 containers, mainly in Southeast Asia.
In the Malaysian market, you can easily buy used clothes from Japan
Picture: Lano Lan/shutterstock▼
The reason why they choose Southeast Asia is that Southeast Asia is relatively close, and the demand for second-hand goods in these emerging markets is quite strong-not because they are poor, but because they are richer.
According to IMF data, between 2000 and 2015, about 70% of global economic growth came from emerging market economies. In addition to China, Southeast Asia, such as Malaysia, Vietnam, and the Philippines, are also growth priorities. There is a point.The fact that money, but not rich enough, has made consumers in these countries choose second-hand baby with higher cost performance.
Emerging economies have accepted some backward manufacturing industries
People's life is better, just enough to buy second-hand Japanese products
The second-hand here does not include high-priced items such as luxury goods
In addition to companies, personal purchasing agents are also trying to get a share of the pie. Purchasing through offline physical stores is one way, and online shopping channels often provide second-hand purchase options. Individuals who have been engaged in the purchasing agent industry for a long time have seized the opportunity, and even orange shopping in my country The software can also search for related items used in Japan.
The second-hand market in neighboring countries has matured, and although my country is generally in a period of consumer desire, rational voices are actually getting louder and louder. The voice of using second-hand goods is becoming less and less "shameful" and buying second-hand goods" Views such as “saving money” and “recycling and environmental protection” gradually entered the mainstream.
Commodities are always only for people
Should not be a burden on consumers
Picture: Ned Snowman/shutterstock▼
This can also explain the year-on-year growth of transaction data on second-hand platforms like Xianyu.
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